On Sunday, I gave a presentation on Social Media for Market Research in Michaela Hayes‘ Market Research class for the Green MBA Program students at Dominican University of California.
In working on the deck, I came up with a new way to remember your what your social media plan should include. And it’s so easy to remember, because it spells the word LOVE. We all love to be loved, to be in love, to give love and to get love and that’s what social media is all about. It’s about LOVE.
L = Listen
O = Offer
V = Visit
E = Engage
Listening is one of the best ways to show your love for someone. You can’t have a conversation unless you are listening to the other person, (think your ideal audience) and asking them questions about how they are and what makes them happy. If you haven’t started listening in the social media space, a good place to start is with Google Alerts. Simply enter the name of your product, business, favorite person or project, and alerts will send you emails detailing any mentions of your interest on the web.
Twitter’s search allows you to see what peeps are tweeting about in the Twittersphere. Enter a few keyword phrases into search.twitter.com and see who is talking about it in on Twitter. Find the people you want to follow and join the global conversation.
Collecta.com is another way to get real time results and listen to the buzz about your product or industry online.
And a little out of the box, but still part of listening, is asking questions of your network: On Facebook, I dare you to ask your friends their opinion of __________ and on LinkedIn, pose a question to one of the groups you are a member of. You’ll be amazed at the number and quality of responses.
Having something to offer the love of your life is always a good thing, so think about what you can offer your ideal audience in your social networks as well. Are you sharing links to valuable content with them? Are you posting humorous videos, inspirational quotes, or even just quippy remarks. Whatever you are offering keeps you top of mind for the people that see your posts and that is always a good thing, because when they are thinking of referring a friend to an expert in your field, hello, you’re it.
What would a relationship be without visits? You have to spend time with someone in order to get to know them, silly. So go and visit some blogs about your favorite product, or topic. Post a comment or two and join the conversation. It may not lead to your next million right now, but it will make you feel good and allow you to practice sharing the love.
Yes, you’ve reached that point in the relationship when it’s time to pop the question. Is this a relationship with long term potential or mutual benefit? To engage your ideal audience, you need to add value, spark their attention, keep them informed and be top of mind. You want your ideal audience to think of you as an expert, a friend, a confident and someone with whom having a long term relationship will be good, so treat them with respect and show them some love.
Contests and giveaways work well for engaging as does plain old GOOD CONTENT!
So, my friends, here’s my advice to you: For best results in social media, think L.O.V.E.
P.S. I love you.