Tag: Viral Video

All You Need Is Love

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Several posts ago I talked about LOVE being the secret to social media. Well Starbucks has been doing their L-Listening and came up with this response to the “Where the Hell Is Matt?” movie which took the web by storm a few years ago, and also the wild success of the T-Mob Dance videos where people break out in dance at random train stations to the thrilling surprise of commuters.

The game to be the most viral video on the net is on and all the big brands are playing. Did you see Coke’s Happiness Machine? It’s not show me the money in social media, it’s show me the LOVE!

Starbucks is really playing to win though, because they’re playing on your heart-strings too. If you watch the movie all the way to the end, they ask you to share it, because for every voice added they donate to Fighting Aids in Africa. How charitable! How giving.  How… loving?

The companion (campaign) website is also executed with lots of love. Check out the photo gallery displaying the ultimate in interactivity and enabling people to share the love through various social loveworks, I mean social networks.

What do you think of this strategy? Is it getting overplayed? Are you still enamored? Are you still in-love? Please share the love… um, I mean your comments below.

P.S. Use red for LOVE and remember… Love is all you need.  xoxox

Marketing, Social Media, Viral Video , , ,

Viral Wedding Videos

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This recently posted video has become top of the viral video charts and for some reason the author has prevented embedded. It looks like they may even be removing it from YouTube. Why did it go viral?

1. The video makes you smile.
2. The video is real.
3. The music is shocking for a church and surprisingly appropriate for the ocassion.
4. It’s a unique kind of wedding entrance and fun to watch from the very beginning.
5. Don’t you wish you were at or in this party?

Random, Viral Video ,

How To Get Attention

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  1. Do something different, be unique.
  2. Be funny, entertain me.
  3. Shock with your talent, your _____, your downright boldness, baby!
  4. Be real, be you and really show me who you are, because until you do, you’re just like everyone else and I’m tuning out.

When I first saw a funny flight safety announcement I was in awe at the creativity and courage it took the flight attendant to put on such a show, all in the name of flight safety, but guess what, people listened.  People heard the message instead of ignoring it as usual and people took off on that plane with a good understanding of how to be safe.

Check out this example and tell me you wouldn’t listen. The fact that it is a Southwest employee is interesting and that is something for another blog post (think case study) coming soon.

Well?

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