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The Power of Help in Marketing

The Power of Help in Marketing In his book Youtility: Why Smart Marketing is about Help Not Hype, Jay Baer extolls the value of smart marketing by providing self-serve information, radical transparency and real-time relevancy. I love this philosophy and… The Power of Help in Marketing

Small Steps to Success

“Improve 1,000 little things by 1%…” A few months ago, I was referred to a new customer by a colleague of another customer. Since most of my new business is referral based, I spent extra time getting to know the… Small Steps to Success

Google AdWords Certified

This is a belated announcement, but never-the-less important. We are proud to say that our very own Cariwyl Hebert is a Google AdWords Certified specialist. In order to achieve Google AdWords Certification one must study a series of lessons and… Google AdWords Certified

Susby Turns One

Big thank yous to all clients, colleagues and friends for your support during our first year in business.

Evidence of the Long Tail

Post something once and it may just live on forever. If it’s on the web, people can find it, link to it, share it and help it spread. This is a great example of that and also the power of crowd sourcing.

Social Media’s Power Shift

Here’s a good commentary on Social Media from the CEO of Radian6. Radian6 is a social media market research platform which enables you to listen, measure and engage with your customers across the entire social web. Think comprehensive analytics for social media sites and tools for increasing engagement.