The internet is a noisy place. With numerous social networks, search engines, and popular websites, it can be difficult to remain visible to potential customers. While services such as Google AdWords help businesses acquire new customers via search, retargeting keeps…
“Improve 1,000 little things by 1%…” A few months ago, I was referred to a new customer by a colleague of another customer. Since most of my new business is referral based, I spent extra time getting to know the…
Learn how to run a successful Pinterest contest to gain new followers, increase traffic to your website, obtain new leads, and increase sales.
Want to know how to show social icons in your gmail signature? The trick is in being able to host the icons on a server somewhere, to make them web-based.
Twitter Statistics in 3 Ways Knowing and understanding your Twitter Statistics is a good way to motivate yourself to continue posting quality content on the Twitter network. Posting on Twitter is as much about knowledge sharing and listening, as it…
Promises are often made too lightly causing law suits for false advertising and negative comments about your brand or offering. Since we’re in a world of word of mouth, promises made are even more important to keep, because if you don’t keep your promises, the community will out you and your shady marketing in less time than it takes to even say your company name.
No solitary person can exist in a vacuum and certainly no marketing can happen without anyone around. In the conversation economy, word of mouth is a world of mouth. People and partnerships are crucial for business and even more crucial in social media marketing.
Participation is Marketing Brian Solis said, “Participation is marketing.” This has never been truer than with social media marketing. We cannot market unless we participate and being there and showing up is actually just one part of the success model.…
Proximity is about place, but it’s not about the marketer wanting to have the product on the shelf at eye-level. It’s about reaching out to people who are already nearby or who have friends nearby, providing value in the form of convenience and connection. It’s about reaching people where they are, ie. adding value instead of paying for placement.
What would happen if you hired a social media manager who was your number one fan? Passion is admirable, charming and inspiring. Passion is positive, decisive and purposeful. Passion is about pleasure and growth through pain. Passion is what pulls us through the hard times and leads to pure happiness and ultimate satisfaction.