People First in New Media Marketing

People are the best thing in the world.

In social media marketing, as in life and all marketing, nothing happens without people. Gary Vaynerchuck once said “The people in your life make the world better. People are literally the best thing in the world.” If there are no people to see/hear/respond, there is no promotion.

With the onset of “world of mouth” media, yes that’s not a typo; we all now have a voice and a purpose to share what is most valuable to each of them. Social networks facilitate our human need to connect and share, breaking all previous barriers of place, making the world smaller and giving everyone courage to participate at their own levels.

The shift from traditional marketing to word-of-mouth marketing is an evolution from a broadcast to the masses sales-like approach to one that is much more focused on community, tribes, followers, fans and connections. Social media marketing is about people first and foremost and people with a purpose.