“New PR is about people and relationships, not just new tools… PR in the era of Socialized Media requires a fusion of traditional PR, Internet marketing, Web-savvy market intelligence, and the ability to listen and engage in conversations without speaking in messages.” — p.35, Public Back into Public Relations by Brian Solis and Deidre Breakenridge
4o years ago today, the first humans landed on the moon. It was a major milestone with Neil Armstrong’s moon walk to follow the next day. What seemed impossible had been accomplished and many people worldwide watched in awe as…
I am teaching my Internet Marketing Now: New Tools and Trends class at San Francisco State University’s College of Extended Learning in the Integrated Marketing Program. (If that is not a mouthful I don’t know what is.) The course name…
There *is* such a thing as a free lunch.
Facebook or Twitter, apples and oranges
A recent post called 5 Reasons why Facebook is better than Twitter for your business, William Smith of the Internet Marketing Examiner describes why he believes Facebook is better for small to medium sized businesses. In the next five posts…
Well after nearly four months of getting the business up and running, here we are finally with our brand new site. We hope you like it. What is “Susby” you’re wondering, right? Well let me tell you: When I was…
Client site A was competing with site B for traffic about a similar topic. The two sites were competing for search results and traffic to promote a similar physical location. Site B was a bit out of date, but had…
From today’s PR 2.0 post by Brian Solis today, The Decline of Traditional Advertising and the Rise of Social Media, we see that Forrester Research is predicting strong growth in Social Media and Mobile advertising spending over the next five…
Do something different, be unique. Be funny, entertain me. Shock with your talent, your _____, your downright boldness, baby! Be real, be you and really show me who you are, because until you do, you’re just like everyone else and…