How to add Google Analytics to your website or blog
How to install Google Analytics for tracking visits to your blog or website.
Search Engine Marketing Checklist
If you have a new website or even an old one that you haven’t looked at much in terms of how it performs on search engines, the following checklist will assist you in getting your website optimized for best performance…
Google AdWords and Keyword Matching Tutorial
This quick keyword matching options tutorial from Google will help you get the most from your AdWords campaign and maximize your return on investment
An Introduction to Social Networking Presentation in Oakland
On September 25th, 2009, Susan Barnes will be presenting an introduction to social networking as part of a “Women in Business” Brownbag Lunch Series.
The Future of Marketing
The Future of Marketing – a presentation by Paul Isakson
Social Media Monitoring
In Tom Forenski’s “No Social Media Monitoring By Apple Or Wells Fargo Yet Still Successful” post today he argues that it may be best to ignore criticism instead of monitoring comments about your brand on the social media networks.
Social Ads
Social ads
Why Blog?
In his blog post for today, Seth Godin shares four videos about noice, social and decency and in the spirit of group genius, the power of the group and collective insight, Seth encourages his readers to vote for their favorite…
Friday Fun: A New Boyfriend and Twitter Interviews
Jay Baer offers excellent social media and email advice on his Convince and Convert blogsite.
The Power of the Group and Exclusivity
Since I’m teaching tonight at the downtown campus of SFSU CEL, I was particularly interesting in the Groupon email in my inbox this morning. The offer is for $35 worth of scrumptious Italian food at Zuppa for $15. That’s a…