The Power of Help in Marketing In his book Youtility: Why Smart Marketing is about Help Not Hype, Jay Baer extolls the value of smart marketing by providing self-serve information, radical transparency and real-time relevancy. I love this philosophy and…
One of my students recently shared a video with me that I hadn’t seen before in true word of mouth marketing style. The video is about a boy who held on to his dream and a filmmaker who was inspired…
External Linking: To Link Out or Not to Link Out, Is That the Question? Many clients ask me why I recommend linking to content that is not on their own site. Why do I encourage external linking? To many business…
The live streaming app Periscope was recently acquired by Twitter. In this post, we’ll look at why Periscope and competitor live streaming app, Meerkat as well as other similar mobile broadcasting solutions. We’ll also describe why these live streaming apps will be game changers in social media marketing as well as citizen journalism.
We recently discussed best practices for developing an email-timing strategy. Of course, it doesn’t matter what time you send your e-blast if no one opens it! Today we discuss the top factor between you and your readers’ eyes–the email subject line.…
I recently attended an excellent 2015 SEO and PPC Trends webinar by Krista LaRiviere of gShift and Chris Doran of Acquisio. Their presentation was packed with useful information and engaging graph-filled slides. Big thanks to both of them for such…
When it comes to email marketing, the million dollar question is: when do I send it? Any e-newsletters and promotions we send are competing for readers’ attention before they even reach inboxes: demanding workdays, busy personal lives, and floods of…
If you spend time on social media, it’s no secret to you that 2014 is all about content. You’ve also likely noticed the lifestyle emphasis of popular content this year. Videos, images (both with and without text), and the beloved listicle are also very popular…
If we told you that Facebook advertising changes were coming your way next month, would you be surprised? We’re guessing you wouldn’t. Marketers and consumers alike notice frequent changes (often with shock and dismay) to their favorite social networks. While sometimes these…
According to eMarketer.com, the average American adult spends five hours per day online–more time than we spend consuming any other form of media. Many factors influence how we interact with a website: easy-to-read text, images, clear call-to-actions, and a clean…