Twitter Tips: Why is Retweeting important?

If you don’t know what retweeting is, it is simply repeating a tweet or post made through a Twitter account. Retweeting has many benefits including:

1. Sharing content of value with your followers, i.e. friends, colleagues, student, clients and potential clients
2. Saying thanks (aka giving kudos) to the author of the original post/tweet.
3. Sharing links which is beneficial from a search engine optimization standpoint
4. Since people are not on Twitter all day, they may have missed an important post. Retweeting helps spread the word, because the information is repeated and shared over a number of hours or days versus just appearing once in the Twitter timeline.

The presentation by Dan Zarella below details some key research findings.