Facebook or Twitter?

For the past four days I have been talking about why I am not convinced that Facebook is better for business than twitter. This is the final in five posts in response to 5 Reasons why Facebook is better than Twitter for your business.

5. Facebook Connect API

There’s no doubt that Facebook Connect has extended the ways people share information from sites external to Facebook on Facebook. The Connect application was a brilliant idea and many companies are using it effectively to showcase their stories and products within the Facebook networks.

Since Twitter also offers an API and countless developers have created tools that enable sharing through twitter as well. For example take a look at any Mashable article and you see the “ReTweet” button.

Retweeting on Twitter may not be the same as Sharing on Facebook, but both enable benefit to the sender and the recipient.