Website Redesign: A Before and After

For the past few months, I have been fortunate to work with D’Layna Huguez-Dixon, Founder and President of Vocal Downloads for the redesign of the Vocal Downloads website.  We were a small team with D’Layna doing a lot of the heavy lifting, I consulting on the project specifications, testing, some Flash animation, graphics optimization and requirements documentation, and one programmer to do all the code changes.

It has been quite a journey and we have finally reached destination number one: Phase 1 launch.

D’Layna’s emails all end with a quote which helps me understand her drive and also why I admire her so much.  The quote is:

“If your vision is not your obsession, it will never be in your possession.”

Here’s a picture of before, and be sure to check out the after too.

Vocal Downloads Previously
Vocal Downloads Previously
New Vocal Downloads Design
New Vocal Downloads Design

There are many new features including an annual subscription product, enhanced display of samples with expand and collapse options, new member profile and login functionality and the ability to save samples to your crate for purchasing and downloading later. Oh, and right out of the gate the site has a great website grade in terms of SEO as well.

I am so proud of D’Layna for her persistence and courage on this project. It is a labor of love and D’Layna has shown both the labor and the love in great abundance.

Please check out the redesigned website and let us know if you have any suggestions, observations or recommendations.

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