If you are just starting out with an advertising account on Google, (aka a Google AdWords account), this quick keyword matching options tutorial will help you get the most from your campaign and maximize your return on investment.
Key points to remember:
- Targeting your keywords saves you money and increases ROI
- Use exact matches as much as possible
- Use phrase matches
- Use broad matches sparingly
- Use negative matches so that you are only getting clicks from people who are really interested in your product or service