If you are just starting out with an advertising account on Google, (aka a Google AdWords account), this quick keyword matching options tutorial will help you get the most from your campaign and maximize your return on investment.

Key points to remember:

1. Targeting your keywords saves you money and increases ROI
2. Use exact matches as much as possible
3. Use phrase matches
4. Use broad matches sparingly
5. Use negative matches so that you are only getting clicks from people who are really interested in your product or service

Keyword Matching Options from Google