Link Requests Are Not Always This Easy
I recently received the email below from a student who took my Maximizing Your Visibility: Search and Social Media Marketing courses at SF State College of Extended Learning last year.
Andy was an absolute gem to work with and I’m very excited that his business MealPro has finally launched. I’ve also become a customer and can testify that the meals are delicious, but that’s not what this post is about.
The email below is an example of a perfect link request. As you may know, having more inbound links, or links pointing to your website is important in terms of search engine optimization, because the engines see sites with more (and high quality) inbound links as more valuable when ranking them in search engine results.
Link building is one of the most time consuming and challenging areas of SEO, so its important to be strategic and understand the nuances of link requests.
When requesting a link, it helps to be personal and say something nice to the recipient of your message. Now I know Andy learned a lot in my class, but he didn’t have to say those nice things to ask for a link. In his email, he did three things correctly:
Capture the recipients attention with a personal touch.
The fact that he reached out though, remembered that I had asked him to keep in touch and went to my website to look around, makes me really want to add a link to his business on my site.
Provide an easy way for the recipient to look at the site you are requesting a link for.
Andy provided a quick and easy link with a picture and I was very impressed to see the latest version of his site with new logo and fully functioning order processing.
Ask for a link in an unassuming way and show gratitude
Andy says, “I noticed you have a section on your website for clients you have helped. Please feel free to add MealPro to the list.”
Not only does he not assume that he will get the link, but he is also saying thank you for my help which makes me feel good and when I feel good it makes me want to help him more.
Well done Andy, you made me proud and I wish you every success with your new business and career!
What are your favorite ways to ask for links back to your website?