YouTubesday Archives

Posted on 08/11/2009:

This is one of a series with similar music and commentary about the state of technology and how it has changed our world. This one is particularly viral because it is about social media, the “World of Mouth.”

Posted on 08/04/2009:

Everybody’s getting creative. First Southwest Airlines and now this…

Why is it effective?

  • 1. It looks authentic, like candid camera
  • 2. It’s different. How many times has this happened to you?
  • 3. The salesman is confident, passionate and enjoying himself and the potential buyers are smiling. If you can make a customer smile you are halfway to the the sale.

I.e. the content is good. ๐Ÿ˜‰

Posted on 07/28/2009:

Not top of the viral charts, but pretty high up in the tech area, I thought this might be useful to some of you if you’re struggling with managing several different phones.

Why did it go viral?

  • 1. It’s short (just over a minute)
  • 2. It’s fun, the animation is well done
  • 3. The subject is appealing, i.e. it may be useful to have a Google number

I.e. the content is good. ๐Ÿ˜‰

Posted on 07/21/2009:

This one has been around for a while, but it is very fun and my friend and colleague Amy Barr of A2Bstrategy.com reminded me of it again yesterday.

Why did it go viral?

  • 1. It’s very clever
  • 2. It’s fun, entertaining and engaging
  • 3. It’s short and the music matches the content

I.e. the content is good. ๐Ÿ˜‰

Posted on 07/14/2009:

Why is this video viral?

  • 1. It’s fun
  • 2. Babies are cute
  • 3. The video’s technical production is excellent

Notice that the product is only featured at the very end. It’s not about the product, it’s about how the product makes you feel.

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