One of the services we offer at Susby Internet Strategy is Google AdWords search marketing. We have worked with several clients to improve their eCommerce business and web traffic with this tool.
Recently we compiled a case study chronicling the progress of one of our eCommerce clients. We increased conversions and lowered cost-per-click for our client, who now has a thriving online business. Have a look!
Google AdWords Case Study: Improving Conversions and Lowering Cost
Challenge
Decrease monthly spend and cost-per-click for client’s Google AdWords advertising initiatives while increasing clicks and conversions.
Results
In 2010, our client never received more than 18 many-per-click conversions in a month. In 2011 the lowest amount of many-per-click conversions received was 35, with the highest being 123.
The chart below shows the improvement in click-through rate for our client:
Our client’s click-through rate increased tremendously once we took over the campaign. It is important to experiment with new advertising ideas from time to time, however, and this practice is reflected in the lower click-through rate seen in September 2011.
We have also significantly reduced our client’s cost-per-click:
Our client had a 40% reduction in cost-per-click in 2011, with an average 2010 cost-per-click of $2.19 and a 2011 average of $1.32.
Success Summary:
In a nine-month period we drastically increased our client’s click-through rate and number of conversions while significantly reducing their cost-per-click to make their Google AdWords advertising efforts remarkably more effective.
We are Google AdWords Qualified and are available to help your business achieve eCommerce and web visibility successes like this one. Give us a call today at 415.305.6403. We look forward to working with you!