My Pub’s On Facebook
For the past few years I have been a member of Kezar Road Runners, a fabulous group of runners who meet every Wednesday at Kezar Stadium in San Francisco. We do a speed workout under the direction of Coach Joe and that is a story for another post, but just know that he is one of the kindest people you’ll ever meet and the best friend you could ever have. He’s also a great coach, an accomplished runner and just an overall good guy.
After Joe’s workouts, the tradition is to head over to Kezar pub for a pint or two of Guinness or your beverage of choice. It’s the best part of the evening, not only because you deserve it after the track workout, but also because you get to spend some quality time with interesting people with a variety of backgrounds and careers, but with one important thing in common: an appreciation for running.
So that’s why I’m at the pub on Wednesday evenings (well as much as I can anyway.) My reason for this post however, is that I was recently invited to become a fan of Kezar Pub on Facebook. Of course I accepted the invitation because Kezar Pub rocks and it’s definitely the Cheers of San Francisco. I know the names of the bar tenders and the very appropriately Irish and as appropriately hilarious Sinead is even a Facebook friend.
Thinking about this, I’m not sure if Kezar Pub understands the value of their presence on Facebook, but it makes me smile anyway. They can now
- build a fan base BEFORE they need it so that when they do need it, they can notify their fans of events – the jello wrestling fund raisers are always fun!
- understand who their fans are and make them feel important by providing special offers – nudge nudge, wink wink, can we get a Facebook Freebie please Bridgett?
- be available for public comment online (for free) even though they don’t have a website – what no website yet? Scandelous! (but actually do they even need one? Could their Facebook presence be enough?)
- offer information about hours, payment methods and updates
- let their fans promote the pub through the social network effect with comments and photos (again for free)
Kezar Pub should have a website, but I’m sure they don’t feel like they need one. They are a San Francisco staple for both locals and sports fans. Most importantly, they are real and a cold one always goes down well after a good workout. Welcome to Facebook, Kezar Pub!