Focus on the people. The shift from traditional marketing to word-of-mouth marketing is an evolution from a broadcast to the masses sales-like approach to one that is much more focused on community, tribes, followers, fans and connections. Social media marketing is about people first and foremost and people with a purpose.
Social media marketing has shifted from the 4 P’s (Product, Promotion, Price, and Place) of marketing to seven new ones, People, Purpose, Passion, Proximity, Participation, Partnerships, and Promises.
After completing a rigorous semester of training in web analytics from the guru of all web analytics gurus, Avinash Kaushik and his partner in Market Motive crime, and previous founder of ClickTracks, John Marshall, I am very happy to announce… Web Analytics Master Certification
I am honored to be speaking at two business organizations and teaching several classes on social media marketing strategy for SF State University’s College of Extended Learning’s Social Media Marketing Program over the next month. If you’re looking to learn… Speaking Social Strategy
Social media continued to gain popularity in 2011 and will grow even more in 2012. If you haven’t caught the social media bug yet, 2012 may be your year! Below are some of the trends we expect to see in… 8 Social Media Trends for 2012
One of the services we offer at Susby Internet Strategy is Google AdWords search marketing. We have worked with several clients to improve their eCommerce business and web traffic with this tool. Recently we compiled a case study chronicling the… Success with Google AdWords
If a picture is worth a thousand words, a video is worth a million. Here’s the latest in the Social Media Revolution series and as always the music makes it. How can you not feel inspired to jump into social… Social Media Revolution 2011
When I teach classes I’m often asked if I have any book recommendations. While I hesitate to recommend books in a new media field, because the content changes frequently, I do read books and also have a wish list. Here… Social Media Marketing Book List
This is a belated announcement, but never-the-less important. We are proud to say that our very own Cariwyl Hebert is a Google AdWords Certified specialist. In order to achieve Google AdWords Certification one must study a series of lessons and… Google AdWords Certified
Social Media Marketing Certificate Program at SF State includes several world class instructors from the San Francisco Bay Area.