Search engine marketing (also know as Paid Search) in 2025 has never been more exciting, or more confusing, which is why search engine marketing mistakes are happening all too frequently. With AI taking center stage and new platform updates rolling… Are You Making These 5 Common Search Engine Marketing Mistakes? (AI Updates You Can't Ignore)
Let’s cut straight to the chase, if you’re still debating whether video content matters for your search engine marketing strategy, you’re asking the wrong question. The real question is: how quickly can you start incorporating video into your SEM efforts… Does Video Content Really Matter in Search Engine Marketing? (Spoiler: Here's Why It's Essential)
Let’s be honest, if your digital marketing consultant isn’t using AI in 2025, they’re basically lighting your marketing budget on fire while your competitors are getting ahead with smarter, more cost-effective strategies. I get it. The AI landscape can feel… Stop Wasting Money on Digital Marketing: 10 AI-Powered Strategies Your Digital Marketing Consultant Should Be Using Right Now
Over the past few months I’ve had several people ask me whether SEO is dead. In this post I will answer that question in full, however the short answer is here: No, SEO is not dead. Many people believe there… Is SEO Dead?
For a school project, I worked on a mobile interactive prototype using Figma. Take a look and learn about Cookies and Consent at the same time.
Over the summer I had the pleasure of working with one of my former social media students on a mini-project that has nothing to do with social media. Meya Block wrote the script, recorded special effects and mixed the spot… Radio Ad For Maximized Attention and Efficiency
I love this ad for 3 reasons. First, because it’s all too familiar. The desire to win is what drives us whether we are athletes, spectators, fans, friends or enemies. It reminds me of “Don’t Hate Me Because I’m Beautiful”… Am I A Bad Person?
Personal Branding, Are You An Advocate? A recent tweet from @KeithBDixon noted that the contents of Chapter 2 of my book was in direct conflict with Sheryl Sandberg’s opinion. This post explains why we have differing opinions on personal branding.… Personal Branding Opinion: You Are a Brand
WeChat, We-what? Many of you many already feel very comfortable using the big social networks that dominate the U.S. market, but have you ever thought about social networking in other countries? You may have heard of a WeChat? It’s a… What is WeChat?
Link Requests Are Not Always This Easy I recently received the email below from a student who took my Maximizing Your Visibility: Search and Social Media Marketing courses at SF State College of Extended Learning last year. Andy was an… 3 Ways to Guarantee Getting a Link Request