Marketing with Social Media Means 4 P Shift
Social media marketing has shifted from the 4 P’s (Product, Promotion, Price, and Place) of marketing to seven new ones, People, Purpose, Passion, Proximity, Participation, Partnerships, and Promises.
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Social Media
Speaking Social Strategy
I am honored to be speaking at two business organizations and teaching several classes on social media marketing strategy for SF State University’s College of Extended Learning’s Social Media Marketing Program over the next month. If you’re looking to learn… Speaking Social Strategy
Tweet Worthy = Tworthy on Twitter
Twitter Tips What’s tweet worthy, or tweetable in your world? Since tweeting became mainstream in 2011 and even for many years before that, techies have been inventing new t(w)erms related to Twitter. I tweet (post) to my tweeps (Twitter followers)… Tweet Worthy = Tworthy on Twitter
8 Social Media Trends for 2012
Social media continued to gain popularity in 2011 and will grow even more in 2012. If you haven’t caught the social media bug yet, 2012 may be your year! Below are some of the trends we expect to see in… 8 Social Media Trends for 2012
Social Media Revolution 2011
If a picture is worth a thousand words, a video is worth a million. Here’s the latest in the Social Media Revolution series and as always the music makes it. How can you not feel inspired to jump into social… Social Media Revolution 2011
How to Leave a Group on LinkedIn
Instructions for how to remove yourself from a group on LinkedIn.
Take Care of the People
Take care of the people and the business will take care of itself.
The Social Media Marathon
One of the reasons why social media is different from traditional marketing methods is that is something you have to start and participate in for the long term. It’s not like an ad campaign, where you sprint to get the creative, messaging and production complete before placing the ad on television, radio or in a print publication. Instead it is a marathon where you continuously engage with customers and advocates both about your brand and also by adding value to the community.
Evidence of the Long Tail
Post something once and it may just live on forever. If it’s on the web, people can find it, link to it, share it and help it spread. This is a great example of that and also the power of crowd sourcing.
Social Media’s Power Shift
Here’s a good commentary on Social Media from the CEO of Radian6. Radian6 is a social media market research platform which enables you to listen, measure and engage with your customers across the entire social web. Think comprehensive analytics for social media sites and tools for increasing engagement.