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Social Media

Fun: A Print Ad for Online Marketing Classes

This semester my Maximizing Search Engines class was the subject of a photo shoot. The class was a lot of fun despite the photographer and the ad turned out quite well too. A client called me on Monday morning to say they saw me in the San Francisco Chronicle.

The Social Media Marathon

One of the reasons why social media is different from traditional marketing methods is that is something you have to start and participate in for the long term. It’s not like an ad campaign, where you sprint to get the creative, messaging and production complete before placing the ad on television, radio or in a print publication. Instead it is a marathon where you continuously engage with customers and advocates both about your brand and also by adding value to the community.

Evidence of the Long Tail

Post something once and it may just live on forever. If it’s on the web, people can find it, link to it, share it and help it spread. This is a great example of that and also the power of crowd sourcing.

3 Reasons Why LinkedIn Polls are Useless

Why LinkedIn Polls are Useless:

1. There is no way to share the poll to get feedback from your own network
2. There is no way to share the poll on other social networks to solicit feedback
3. LinkedIn is not interested in fixing the issue.

Social Media’s Power Shift

Here’s a good commentary on Social Media from the CEO of Radian6. Radian6 is a social media market research platform which enables you to listen, measure and engage with your customers across the entire social web. Think comprehensive analytics for social media sites and tools for increasing engagement.

When you love what you do…

When you love what you do, it doesn’t feel like work. In fact it feels more like being on vacation.

Good Google Beta Social Search

Google announced that it’s social search is now out of labs and in it’s infamous beta testing phase

All You Need Is Love

Starbucks has been doing their L-Listening and came up with this response to the “Where the Hell Is Matt?” movie which took the web by storm a few years ago, and also the wild success of the T-Mob Dance videos where people break out in dance at random train stations to the thrilling surprise of commuters.

Search Meets Social

Google recognizes the power of the social connectors (aka social media) by showing real-time search results including content from Facebook and Twitter. Google is unveiling the “Latest Results” which will show tweets from Twitter streams, updates from Facebook, answers from… Search Meets Social