In our last post we discussed recent changes to Facebook advertising. In keeping with the theme of always-changing social media platforms, we’re back with must-have tips regarding the latest Twitter profile changes. Twitter announced their new profile format in early April.…
If we told you that Facebook advertising changes were coming your way next month, would you be surprised? We’re guessing you wouldn’t. Marketers and consumers alike notice frequent changes (often with shock and dismay) to their favorite social networks. While sometimes these…
“Improve 1,000 little things by 1%…” A few months ago, I was referred to a new customer by a colleague of another customer. Since most of my new business is referral based, I spent extra time getting to know the…
Learn how to run a successful Pinterest contest to gain new followers, increase traffic to your website, obtain new leads, and increase sales.
Twitter Statistics in 3 Ways Knowing and understanding your Twitter Statistics is a good way to motivate yourself to continue posting quality content on the Twitter network. Posting on Twitter is as much about knowledge sharing and listening, as it…
Best practices for how to increase your followers on Twitter including basic and more advanced tips for improving your Twitter profile and followers.
Promises are often made too lightly causing law suits for false advertising and negative comments about your brand or offering. Since we’re in a world of word of mouth, promises made are even more important to keep, because if you don’t keep your promises, the community will out you and your shady marketing in less time than it takes to even say your company name.
No solitary person can exist in a vacuum and certainly no marketing can happen without anyone around. In the conversation economy, word of mouth is a world of mouth. People and partnerships are crucial for business and even more crucial in social media marketing.
Participation is Marketing Brian Solis said, “Participation is marketing.” This has never been truer than with social media marketing. We cannot market unless we participate and being there and showing up is actually just one part of the success model.…
Proximity is about place, but it’s not about the marketer wanting to have the product on the shelf at eye-level. It’s about reaching out to people who are already nearby or who have friends nearby, providing value in the form of convenience and connection. It’s about reaching people where they are, ie. adding value instead of paying for placement.