Purpose is the second P in Social Media Marketing Whether the purpose is connecting with friends and family or sharing recommendations, social networks provide the means and people are embracing the privileges that come with having a voice and being… Purpose, Your Second Marketing Friend
Focus on the people. The shift from traditional marketing to word-of-mouth marketing is an evolution from a broadcast to the masses sales-like approach to one that is much more focused on community, tribes, followers, fans and connections. Social media marketing is about people first and foremost and people with a purpose.
Social media marketing has shifted from the 4 P’s (Product, Promotion, Price, and Place) of marketing to seven new ones, People, Purpose, Passion, Proximity, Participation, Partnerships, and Promises.
I am honored to be speaking at two business organizations and teaching several classes on social media marketing strategy for SF State University’s College of Extended Learning’s Social Media Marketing Program over the next month. If you’re looking to learn… Speaking Social Strategy
Twitter Tips What’s tweet worthy, or tweetable in your world? Since tweeting became mainstream in 2011 and even for many years before that, techies have been inventing new t(w)erms related to Twitter. I tweet (post) to my tweeps (Twitter followers)… Tweet Worthy = Tworthy on Twitter
Social media continued to gain popularity in 2011 and will grow even more in 2012. If you haven’t caught the social media bug yet, 2012 may be your year! Below are some of the trends we expect to see in… 8 Social Media Trends for 2012
If a picture is worth a thousand words, a video is worth a million. Here’s the latest in the Social Media Revolution series and as always the music makes it. How can you not feel inspired to jump into social… Social Media Revolution 2011
When I teach classes I’m often asked if I have any book recommendations. While I hesitate to recommend books in a new media field, because the content changes frequently, I do read books and also have a wish list. Here… Social Media Marketing Book List
Instructions for how to remove yourself from a group on LinkedIn.
Social Media Marketing Certificate Program at SF State includes several world class instructors from the San Francisco Bay Area.