Cookies and Consent
For a school project, I worked on a mobile interactive prototype using Figma. Take a look and learn about Cookies and Consent at the same time.
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Social Media
Personal Branding Opinion: You Are a Brand
Personal Branding, Are You An Advocate? A recent tweet from @KeithBDixon noted that the contents of Chapter 2 of my book was in direct conflict with Sheryl Sandberg’s opinion. This post explains why we have differing opinions on personal branding.… Personal Branding Opinion: You Are a Brand
What is WeChat?
WeChat, We-what? Many of you many already feel very comfortable using the big social networks that dominate the U.S. market, but have you ever thought about social networking in other countries? You may have heard of a WeChat? It’s a… What is WeChat?
The Power of Help in Marketing
The Power of Help in Marketing In his book Youtility: Why Smart Marketing is about Help Not Hype, Jay Baer extolls the value of smart marketing by providing self-serve information, radical transparency and real-time relevancy. I love this philosophy and… The Power of Help in Marketing
5 Steps to Viral Video
One of my students recently shared a video with me that I hadn’t seen before in true word of mouth marketing style. The video is about a boy who held on to his dream and a filmmaker who was inspired… 5 Steps to Viral Video
Repurposing Content Across Different Platforms
An Excerpt from: Like Follow Share: Awesome Actionable Social Media Marketing to Maximize Your Online Potential 11.4 Repurposing Content and Material Across Platforms Social media has brought about truly significant changes in the way we produce and receive information. A… Repurposing Content Across Different Platforms
Periscoping the Periscope App
The live streaming app Periscope was recently acquired by Twitter. In this post, we’ll look at why Periscope and competitor live streaming app, Meerkat as well as other similar mobile broadcasting solutions. We’ll also describe why these live streaming apps will be game changers in social media marketing as well as citizen journalism.
3 Ways to Rule Twitter: Tips for Better Engagement
We recently discussed the latest Twitter profile updates and how to use them to your advantage. Now that you’re creating banner images and pinning tweets with the best of them, let’s dig a little deeper. According to Twitter Brand Partner… 3 Ways to Rule Twitter: Tips for Better Engagement
2014 Social Media Marketing Trends
If you spend time on social media, it’s no secret to you that 2014 is all about content. You’ve also likely noticed the lifestyle emphasis of popular content this year. Videos, images (both with and without text), and the beloved listicle are also very popular… 2014 Social Media Marketing Trends
Getting the Most Out of Twitter Profile Changes
In our last post we discussed recent changes to Facebook advertising. In keeping with the theme of always-changing social media platforms, we’re back with must-have tips regarding the latest Twitter profile changes. Twitter announced their new profile format in early April.… Getting the Most Out of Twitter Profile Changes