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Susby

Press On

Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated… Press On

Recharge

Yesterday I replaced the batteries in my electronic tooth brush with new ones and when I turned the toothbrush on inside my mouth, I nearly swallowed the head of the brush out pure shock.  I had no idea how old… Recharge

Fun: A Print Ad for Online Marketing Classes

This semester my Maximizing Search Engines class was the subject of a photo shoot. The class was a lot of fun despite the photographer and the ad turned out quite well too. A client called me on Monday morning to say they saw me in the San Francisco Chronicle.

The Social Media Marathon

One of the reasons why social media is different from traditional marketing methods is that is something you have to start and participate in for the long term. It’s not like an ad campaign, where you sprint to get the creative, messaging and production complete before placing the ad on television, radio or in a print publication. Instead it is a marathon where you continuously engage with customers and advocates both about your brand and also by adding value to the community.

Susby Turns One

Big thank yous to all clients, colleagues and friends for your support during our first year in business.

How Can You Compete?

George Kao mentioned a something to me in one of his webinars which I really like and am shameless sharing in almost every presentation I make. He said: “There is no such thing as competitors, only teachers.” It is so true. It is very easy to learn from competitors on the web and indeed they are our very best teachers.

Evidence of the Long Tail

Post something once and it may just live on forever. If it’s on the web, people can find it, link to it, share it and help it spread. This is a great example of that and also the power of crowd sourcing.

3 Reasons Why LinkedIn Polls are Useless

Why LinkedIn Polls are Useless:

1. There is no way to share the poll to get feedback from your own network
2. There is no way to share the poll on other social networks to solicit feedback
3. LinkedIn is not interested in fixing the issue.

Social Media’s Power Shift

Here’s a good commentary on Social Media from the CEO of Radian6. Radian6 is a social media market research platform which enables you to listen, measure and engage with your customers across the entire social web. Think comprehensive analytics for social media sites and tools for increasing engagement.