If you’re a business owner or marketing decision-maker, you’ve probably noticed that social media feels… different this year. The social platforms are evolving, audiences are getting savvier, and the strategies that worked even 12 months ago? Some of them are…
Search engine marketing (also know as Paid Search) in 2025 has never been more exciting, or more confusing, which is why search engine marketing mistakes are happening all too frequently. With AI taking center stage and new platform updates rolling…
Let’s cut straight to the chase, if you’re still debating whether video content matters for your search engine marketing strategy, you’re asking the wrong question. The real question is: how quickly can you start incorporating video into your SEM efforts…
Remember when “going digital” was the big marketing revolution? Well, hold onto your coffee cups because we’re in the middle of another seismic shift. If you’re still running your digital marketing campaigns like it’s 2019, you’re probably wondering why your…
Let’s be honest, if your digital marketing consultant isn’t using AI in 2025, they’re basically lighting your marketing budget on fire while your competitors are getting ahead with smarter, more cost-effective strategies. I get it. The AI landscape can feel…
Over the past few months I’ve had several people ask me whether SEO is dead. In this post I will answer that question in full, however the short answer is here: No, SEO is not dead. Many people believe there…
For a school project, I worked on a mobile interactive prototype using Figma. Take a look and learn about Cookies and Consent at the same time.
Over the summer I had the pleasure of working with one of my former social media students on a mini-project that has nothing to do with social media. Meya Block wrote the script, recorded special effects and mixed the spot…
I love this ad for 3 reasons. First, because it’s all too familiar. The desire to win is what drives us whether we are athletes, spectators, fans, friends or enemies. It reminds me of “Don’t Hate Me Because I’m Beautiful”…
Personal Branding, Are You An Advocate? A recent tweet from @KeithBDixon noted that the contents of Chapter 2 of my book was in direct conflict with Sheryl Sandberg’s opinion. This post explains why we have differing opinions on personal branding.…