If you’re a business owner or marketing decision-maker, you’ve probably noticed that social media feels… different this year. The social platforms are evolving, audiences are getting savvier, and the strategies that worked even 12 months ago? Some of them are…
We recently discussed the latest Twitter profile updates and how to use them to your advantage. Now that you’re creating banner images and pinning tweets with the best of them, let’s dig a little deeper. According to Twitter Brand Partner…
If you spend time on social media, it’s no secret to you that 2014 is all about content. You’ve also likely noticed the lifestyle emphasis of popular content this year. Videos, images (both with and without text), and the beloved listicle are also very popular…
In our last post we discussed recent changes to Facebook advertising. In keeping with the theme of always-changing social media platforms, we’re back with must-have tips regarding the latest Twitter profile changes. Twitter announced their new profile format in early April.…
Learn how to run a successful Pinterest contest to gain new followers, increase traffic to your website, obtain new leads, and increase sales.
Want to know how to show social icons in your gmail signature? The trick is in being able to host the icons on a server somewhere, to make them web-based.
Promises are often made too lightly causing law suits for false advertising and negative comments about your brand or offering. Since we’re in a world of word of mouth, promises made are even more important to keep, because if you don’t keep your promises, the community will out you and your shady marketing in less time than it takes to even say your company name.
No solitary person can exist in a vacuum and certainly no marketing can happen without anyone around. In the conversation economy, word of mouth is a world of mouth. People and partnerships are crucial for business and even more crucial in social media marketing.
Participation is Marketing Brian Solis said, “Participation is marketing.” This has never been truer than with social media marketing. We cannot market unless we participate and being there and showing up is actually just one part of the success model.…
Proximity is about place, but it’s not about the marketer wanting to have the product on the shelf at eye-level. It’s about reaching out to people who are already nearby or who have friends nearby, providing value in the form of convenience and connection. It’s about reaching people where they are, ie. adding value instead of paying for placement.