No solitary person can exist in a vacuum and certainly no marketing can happen without anyone around. In the conversation economy, word of mouth is a world of mouth. People and partnerships are crucial for business and even more crucial in social media marketing.
SEO Tips for Blog Posts may not be something you search for everyday, but it is indeed something many small businesses are interested in. That’s the reason for this post and I hope you’ll find it useful. 8 SEO Tips…
Along with the rest of the web, search continues to grow and evolve this year. Here are our top search trends to watch and be a part of in 2012. Search Gets Personal With the 2011 advent of Google+, it…
This is a belated announcement, but never-the-less important. We are proud to say that our very own Cariwyl Hebert is a Google AdWords Certified specialist. In order to achieve Google AdWords Certification one must study a series of lessons and…
This semester my Maximizing Search Engines class was the subject of a photo shoot. The class was a lot of fun despite the photographer and the ad turned out quite well too. A client called me on Monday morning to say they saw me in the San Francisco Chronicle.
George Kao mentioned a something to me in one of his webinars which I really like and am shameless sharing in almost every presentation I make. He said: “There is no such thing as competitors, only teachers.” It is so true. It is very easy to learn from competitors on the web and indeed they are our very best teachers.
Google recognizes the power of the social connectors (aka social media) by showing real-time search results including content from Facebook and Twitter. Google is unveiling the “Latest Results” which will show tweets from Twitter streams, updates from Facebook, answers from…
If you have a new website or even an old one that you haven’t looked at much in terms of how it performs on search engines, the following checklist will assist you in getting your website optimized for best performance…
Despite the growth in usage of Twitter and social networks like Facebook for sharing your interests with your community, blogging is not going away and remains a way to say everything.
Last night I taught a Marketing with Search Engines class for Classes for Causes. The class was held to benefit Symphony Parnassus and I raised $64 for the orchestra. Classes for Causes is a non-profit dedicated to connecting people to…