Participation is Marketing Brian Solis said, “Participation is marketing.” This has never been truer than with social media marketing. We cannot market unless we participate and being there and showing up is actually just one part of the success model.… Participation is Marketing
Proximity is about place, but it’s not about the marketer wanting to have the product on the shelf at eye-level. It’s about reaching out to people who are already nearby or who have friends nearby, providing value in the form of convenience and connection. It’s about reaching people where they are, ie. adding value instead of paying for placement.