Proximity is about place, but it’s not about the marketer wanting to have the product on the shelf at eye-level. It’s about reaching out to people who are already nearby or who have friends nearby, providing value in the form of convenience and connection. It’s about reaching people where they are, ie. adding value instead of paying for placement.
To no one’s surprise, smart phone usage continues to grow rapidly. In a recent webinar, Emarketer.com projected that smart phones, tablets and e-readers will each increase in consumer popularity by 7-8% in 2012. Below are the top 5 mobile trends…
Social media continued to gain popularity in 2011 and will grow even more in 2012. If you haven’t caught the social media bug yet, 2012 may be your year! Below are some of the trends we expect to see in…
Desktop search peaks at 11 a.m. and 3 p.m. while mobile search peaks at lunchtime and in the evening between 9:00 p.m. and midnight. Despite the difference in time of day, topics searched are the same on both platforms. eMarketer, a daily eNewsletter, projects a 65% increase in mobile ad spending since 2010, which is expected to increase exponentially in future years.
From today’s PR 2.0 post by Brian Solis today, The Decline of Traditional Advertising and the Rise of Social Media, we see that Forrester Research is predicting strong growth in Social Media and Mobile advertising spending over the next five…