Participation is Marketing Brian Solis said, “Participation is marketing.” This has never been truer than with social media marketing. We cannot market unless we participate and being there and showing up is actually just one part of the success model.… Participation is Marketing
Proximity is about place, but it’s not about the marketer wanting to have the product on the shelf at eye-level. It’s about reaching out to people who are already nearby or who have friends nearby, providing value in the form of convenience and connection. It’s about reaching people where they are, ie. adding value instead of paying for placement.
What would happen if you hired a social media manager who was your number one fan? Passion is admirable, charming and inspiring. Passion is positive, decisive and purposeful. Passion is about pleasure and growth through pain. Passion is what pulls us through the hard times and leads to pure happiness and ultimate satisfaction.
Social media marketing has shifted from the 4 P’s (Product, Promotion, Price, and Place) of marketing to seven new ones, People, Purpose, Passion, Proximity, Participation, Partnerships, and Promises.
I am honored to be speaking at two business organizations and teaching several classes on social media marketing strategy for SF State University’s College of Extended Learning’s Social Media Marketing Program over the next month. If you’re looking to learn… Speaking Social Strategy
Twitter Tips What’s tweet worthy, or tweetable in your world? Since tweeting became mainstream in 2011 and even for many years before that, techies have been inventing new t(w)erms related to Twitter. I tweet (post) to my tweeps (Twitter followers)… Tweet Worthy = Tworthy on Twitter
Social media continued to gain popularity in 2011 and will grow even more in 2012. If you haven’t caught the social media bug yet, 2012 may be your year! Below are some of the trends we expect to see in… 8 Social Media Trends for 2012
If a picture is worth a thousand words, a video is worth a million. Here’s the latest in the Social Media Revolution series and as always the music makes it. How can you not feel inspired to jump into social… Social Media Revolution 2011
This is a belated announcement, but never-the-less important. We are proud to say that our very own Cariwyl Hebert is a Google AdWords Certified specialist. In order to achieve Google AdWords Certification one must study a series of lessons and… Google AdWords Certified
Take care of the people and the business will take care of itself.