We recently discussed best practices for developing an email-timing strategy. Of course, it doesn’t matter what time you send your e-blast if no one opens it! Today we discuss the top factor between you and your readers’ eyes–the email subject line.…
I recently attended an excellent 2015 SEO and PPC Trends webinar by Krista LaRiviere of gShift and Chris Doran of Acquisio. Their presentation was packed with useful information and engaging graph-filled slides. Big thanks to both of them for such…
When it comes to email marketing, the million dollar question is: when do I send it? Any e-newsletters and promotions we send are competing for readers’ attention before they even reach inboxes: demanding workdays, busy personal lives, and floods of…
If we told you that Facebook advertising changes were coming your way next month, would you be surprised? We’re guessing you wouldn’t. Marketers and consumers alike notice frequent changes (often with shock and dismay) to their favorite social networks. While sometimes these…
According to eMarketer.com, the average American adult spends five hours per day online–more time than we spend consuming any other form of media. Many factors influence how we interact with a website: easy-to-read text, images, clear call-to-actions, and a clean…
The internet is a noisy place. With numerous social networks, search engines, and popular websites, it can be difficult to remain visible to potential customers. While services such as Google AdWords help businesses acquire new customers via search, retargeting keeps…
“Improve 1,000 little things by 1%…” A few months ago, I was referred to a new customer by a colleague of another customer. Since most of my new business is referral based, I spent extra time getting to know the…
Want to know how to show social icons in your gmail signature? The trick is in being able to host the icons on a server somewhere, to make them web-based.
Promises are often made too lightly causing law suits for false advertising and negative comments about your brand or offering. Since we’re in a world of word of mouth, promises made are even more important to keep, because if you don’t keep your promises, the community will out you and your shady marketing in less time than it takes to even say your company name.
No solitary person can exist in a vacuum and certainly no marketing can happen without anyone around. In the conversation economy, word of mouth is a world of mouth. People and partnerships are crucial for business and even more crucial in social media marketing.