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Participation is Marketing
Participation is Marketing Brian Solis said, “Participation is marketing.” This has never been truer…
Proximity is Better than Place in the P’s of Marketing
Proximity is about place, but it’s not about the marketer wanting to have the product on the shelf a…
Passion is not a pitfall
What would happen if you hired a social media manager who was your number one fan? Passion is admira…
Purpose, Your Second Marketing Friend
Purpose is the second P in Social Media Marketing Whether the purpose is connecting with friends and…
People First in New Media Marketing
Focus on the people. The shift from traditional marketing to word-of-mouth marketing is an evolution…
Marketing with Social Media Means 4 P Shift
Social media marketing has shifted from the 4 P’s (Product, Promotion, Price, and Place) of marketin…