Search engine marketing (also know as Paid Search) in 2025 has never been more exciting, or more confusing, which is why search engine marketing mistakes are happening all too frequently. With AI taking center stage and new platform updates rolling… Are You Making These 5 Common Search Engine Marketing Mistakes? (AI Updates You Can't Ignore)
Let’s cut straight to the chase, if you’re still debating whether video content matters for your search engine marketing strategy, you’re asking the wrong question. The real question is: how quickly can you start incorporating video into your SEM efforts… Does Video Content Really Matter in Search Engine Marketing? (Spoiler: Here's Why It's Essential)
Over the past few months I’ve had several people ask me whether SEO is dead. In this post I will answer that question in full, however the short answer is here: No, SEO is not dead. Many people believe there… Is SEO Dead?
Link Requests Are Not Always This Easy I recently received the email below from a student who took my Maximizing Your Visibility: Search and Social Media Marketing courses at SF State College of Extended Learning last year. Andy was an… 3 Ways to Guarantee Getting a Link Request