Search engine marketing (also know as Paid Search) in 2025 has never been more exciting, or more confusing, which is why search engine marketing mistakes are happening all too frequently. With AI taking center stage and new platform updates rolling… Are You Making These 5 Common Search Engine Marketing Mistakes? (AI Updates You Can't Ignore)
Over the past few months I’ve had several people ask me whether SEO is dead. In this post I will answer that question in full, however the short answer is here: No, SEO is not dead. Many people believe there… Is SEO Dead?
External Linking: To Link Out or Not to Link Out, Is That the Question? Many clients ask me why I recommend linking to content that is not on their own site. Why do I encourage external linking? To many business… External Linking: 6 Reasons Why Linking Out is a Good Idea
Search engine updates often make us revisit our content strategy, Google’s Hummingbird helps us deliver more value through natural search.
No solitary person can exist in a vacuum and certainly no marketing can happen without anyone around. In the conversation economy, word of mouth is a world of mouth. People and partnerships are crucial for business and even more crucial in social media marketing.
One of the services we offer at Susby Internet Strategy is Google AdWords search marketing. We have worked with several clients to improve their eCommerce business and web traffic with this tool. Recently we compiled a case study chronicling the… Success with Google AdWords
Desktop search peaks at 11 a.m. and 3 p.m. while mobile search peaks at lunchtime and in the evening between 9:00 p.m. and midnight. Despite the difference in time of day, topics searched are the same on both platforms. eMarketer, a daily eNewsletter, projects a 65% increase in mobile ad spending since 2010, which is expected to increase exponentially in future years.
This is a belated announcement, but never-the-less important. We are proud to say that our very own Cariwyl Hebert is a Google AdWords Certified specialist. In order to achieve Google AdWords Certification one must study a series of lessons and… Google AdWords Certified
When you love what you do, it doesn’t feel like work. In fact it feels more like being on vacation.
Google announced that it’s social search is now out of labs and in it’s infamous beta testing phase