Radio Broadcast

Radio Ad For Maximized Attention and Efficiency

Over the summer I had the pleasure of working with one of my former social media students on a mini-project that has nothing to do with social media. Meya Block wrote the script, recorded special effects and mixed the spot to be right at 30 seconds and I think it came out quite well.

This radio ad spot aired on two channels in the Stockton/Modesto, California area in September and October.

Take a listen and let us know what you think!

Did you know? A radio ad or podcast ad will drive more attention than TV and Digital ads

A study in 2023 by Dentsu and Lumen Research found that for every 1,000 impressions, Audio delivers more attentive seconds, i.e. people pay attention for longer to audio ads than ads on TV, display, online video and social media.

“The ear soon remembers what the eye soon forgets.” Auditory memory often lasts longer than visual memory.

Audio drives more attention than TV and digital

Furthermore, the cost to advertise with a radio ad or podcast ad is incrementally cheaper than other media. aCPM or Attention Cost per Thousand seconds is the most cost effective with Radio and Podcast media.

Attention Cost Per Thousand Seconds Across Media. Radio is the most cost effective at $0.40 aCPM

If you’re interested in developing an radio or podcast spot, let’s talk!