@Jason_Pollock on Twitter posted a video introducing the Mountain Dew Box. It’s an exclusive box of several unmarked cans of different flavored Mountain Dew which they will be sending to an undisclosed number of participants in the Dew Box Campaign. To receive a Dew Box, contestants must send in a 2 minute video about why they are the best candidates for the taste testing job or just send an email explaining why.
Mountain Dew commissioned 50 artists to design the box and is will be using the artwork in the campaign as well. It’s a social media campaign and a creative way to engage customers in discovering the next new flavor of “Dew” and really involve brand and product fans.
The contest is short – starting on Friday, July 17th and ending on Tuesday, July 21st, so those “Doing-the -Dew-ers” are going to be drinking lots of @Mtn_Dew to get that video in this weekend.
Here’s Jason’s introduction:
And here’s the campaign landing page: DewLabs 12 Seconds Challenge. It looks like 12 Seconds, a new video sharing service (social video) is partnering with Moutain Dew. What a great way to increase exposure for 12 Seconds as well as do something fun and exciting for Dew drinkers.
No surprise that there’s a way to connect via a Facebook page, a YouTube channel and a Flickr gallery. But no MySpace? No link to Twitter from the DewLabs page? Interesting.
Today is July 15th, 2009. What’s the significance of that day? According to Wolfram Alpha not much, but it is the 196th day of the year in the 29th week. Is is trivia, possibly, and trivia is either interesting or meaningless, but there are some benefits to knowing about Wolfram. It’s mostly for mathematics and numbers geeks, but it can calculate things very quickly and offers a bunch of related information based on any search. Also there are numerous demonstrations and charts for all kinds of business functions.
A few things to try:
enter any date (e.g. a birth date) june 23, 1988
enter any town (e.g. a home town) new york
enter any two stocks IBM Apple
enter any calculation $250 + 15%
enter any math formula x^2 sin(x)
It’s a fun tool to play with and worth remembering when you’re looking for data and charts based on specific calculations. It doesn’t know everything though. For example Wolfram doesn’t know that Susby.com was officially launched today.
This is a fun inquiry into whether people really know what a browser is from Google. It’s incredible how ubiquitous the browser has become. People have the same kind of incomprehension about how the Internet really works as they do about electricity and phone service. “It works, I use it, I like it, but don’t ask me what it is.”
I also find it interesting that people love to be on video, and how few people know about Google’s Chrome. Is this Google’s way of spreading the word?
Shock with your talent, your _____, your downright boldness, baby!
Be real, be you and really show me who you are, because until you do, you’re just like everyone else and I’m tuning out.
When I first saw a funny flight safety announcement I was in awe at the creativity and courage it took the flight attendant to put on such a show, all in the name of flight safety, but guess what, people listened. People heard the message instead of ignoring it as usual and people took off on that plane with a good understanding of how to be safe.
Check out this example and tell me you wouldn’t listen. The fact that it is a Southwest employee is interesting and that is something for another blog post (think case study) coming soon.
I often show this video in my classes as an introduction to how far we have come with the Internet and digital media. The movie is from 2007, so you could say it’s old news, but many of the concepts are still important to consider as you venture into “new” media.
As video producer, Michael Wesch, Assistant Professor of Cultural Anthropology Kansas State University says, “This video explores the changes in the way we find, store, create, critique, and share information. This video was created as a conversation starter, and works especially well when brainstorming with people about the near future and the skills needed in order to harness, evaluate, and create information effectively.”