Personal Branding, Are You An Advocate? A recent tweet from @KeithBDixon noted that the contents of Chapter 2 of my book was in direct conflict with Sheryl Sandberg’s opinion. This post explains why we have differing opinions on personal branding.…
The Power of Help in Marketing In his book Youtility: Why Smart Marketing is about Help Not Hype, Jay Baer extolls the value of smart marketing by providing self-serve information, radical transparency and real-time relevancy. I love this philosophy and…
An Excerpt from: Like Follow Share: Awesome Actionable Social Media Marketing to Maximize Your Online Potential 11.4 Repurposing Content and Material Across Platforms Social media has brought about truly significant changes in the way we produce and receive information. A…
If we told you that Facebook advertising changes were coming your way next month, would you be surprised? We’re guessing you wouldn’t. Marketers and consumers alike notice frequent changes (often with shock and dismay) to their favorite social networks. While sometimes these…
Post something once and it may just live on forever. If it’s on the web, people can find it, link to it, share it and help it spread. This is a great example of that and also the power of crowd sourcing.
Google recognizes the power of the social connectors (aka social media) by showing real-time search results including content from Facebook and Twitter. Google is unveiling the “Latest Results” which will show tweets from Twitter streams, updates from Facebook, answers from…
a new way to remember your what your social media plan should include. And it’s so easy to remember, because it spells the word LOVE. We all love to be loved, to be in love, to give love and to get love and that’s what social media is all about. It’s about LOVE.
Showing you care is a way of building connections with people and virtual goods offer a way for you to do that. That’s one reason.
I was recently invited to become a fan of Kezar Pub on Facebook. Of course I accepted the invitation because Kezar Pub rocks and it’s definitely the Cheers of San Francisco.