Focus on the people. The shift from traditional marketing to word-of-mouth marketing is an evolution from a broadcast to the masses sales-like approach to one that is much more focused on community, tribes, followers, fans and connections. Social media marketing is about people first and foremost and people with a purpose.
Social media marketing has shifted from the 4 P’s (Product, Promotion, Price, and Place) of marketing to seven new ones, People, Purpose, Passion, Proximity, Participation, Partnerships, and Promises.
SEO Tips for Blog Posts may not be something you search for everyday, but it is indeed something many small businesses are interested in. That’s the reason for this post and I hope you’ll find it useful. 8 SEO Tips…
After completing a rigorous semester of training in web analytics from the guru of all web analytics gurus, Avinash Kaushik and his partner in Market Motive crime, and previous founder of ClickTracks, John Marshall, I am very happy to announce…
I am honored to be speaking at two business organizations and teaching several classes on social media marketing strategy for SF State University’s College of Extended Learning’s Social Media Marketing Program over the next month. If you’re looking to learn…
To no one’s surprise, smart phone usage continues to grow rapidly. In a recent webinar, Emarketer.com projected that smart phones, tablets and e-readers will each increase in consumer popularity by 7-8% in 2012. Below are the top 5 mobile trends…
Twitter Tips What’s tweet worthy, or tweetable in your world? Since tweeting became mainstream in 2011 and even for many years before that, techies have been inventing new t(w)erms related to Twitter. I tweet (post) to my tweeps (Twitter followers)…
Along with the rest of the web, search continues to grow and evolve this year. Here are our top search trends to watch and be a part of in 2012. Search Gets Personal With the 2011 advent of Google+, it…
Social media continued to gain popularity in 2011 and will grow even more in 2012. If you haven’t caught the social media bug yet, 2012 may be your year! Below are some of the trends we expect to see in…
One of the services we offer at Susby Internet Strategy is Google AdWords search marketing. We have worked with several clients to improve their eCommerce business and web traffic with this tool. Recently we compiled a case study chronicling the…