No solitary person can exist in a vacuum and certainly no marketing can happen without anyone around. In the conversation economy, word of mouth is a world of mouth. People and partnerships are crucial for business and even more crucial in social media marketing.
Participation is Marketing Brian Solis said, “Participation is marketing.” This has never been truer than with social media marketing. We cannot market unless we participate and being there and showing up is actually just one part of the success model.… Participation is Marketing
Proximity is about place, but it’s not about the marketer wanting to have the product on the shelf at eye-level. It’s about reaching out to people who are already nearby or who have friends nearby, providing value in the form of convenience and connection. It’s about reaching people where they are, ie. adding value instead of paying for placement.
What would happen if you hired a social media manager who was your number one fan? Passion is admirable, charming and inspiring. Passion is positive, decisive and purposeful. Passion is about pleasure and growth through pain. Passion is what pulls us through the hard times and leads to pure happiness and ultimate satisfaction.
Purpose is the second P in Social Media Marketing Whether the purpose is connecting with friends and family or sharing recommendations, social networks provide the means and people are embracing the privileges that come with having a voice and being… Purpose, Your Second Marketing Friend
Focus on the people. The shift from traditional marketing to word-of-mouth marketing is an evolution from a broadcast to the masses sales-like approach to one that is much more focused on community, tribes, followers, fans and connections. Social media marketing is about people first and foremost and people with a purpose.
Social media marketing has shifted from the 4 P’s (Product, Promotion, Price, and Place) of marketing to seven new ones, People, Purpose, Passion, Proximity, Participation, Partnerships, and Promises.
SEO Tips for Blog Posts may not be something you search for everyday, but it is indeed something many small businesses are interested in. That’s the reason for this post and I hope you’ll find it useful. 8 SEO Tips… SEO Tips for Blog Posts | SEO for You and Your Blog (not Spot)
After completing a rigorous semester of training in web analytics from the guru of all web analytics gurus, Avinash Kaushik and his partner in Market Motive crime, and previous founder of ClickTracks, John Marshall, I am very happy to announce… Web Analytics Master Certification
I am honored to be speaking at two business organizations and teaching several classes on social media marketing strategy for SF State University’s College of Extended Learning’s Social Media Marketing Program over the next month. If you’re looking to learn… Speaking Social Strategy