When it comes to email marketing, the million dollar question is: when do I send it? Any e-newsletters and promotions we send are competing for readers’ attention before they even reach inboxes: demanding workdays, busy personal lives, and floods of…
We recently discussed the latest Twitter profile updates and how to use them to your advantage. Now that you’re creating banner images and pinning tweets with the best of them, let’s dig a little deeper. According to Twitter Brand Partner…
If you spend time on social media, it’s no secret to you that 2014 is all about content. You’ve also likely noticed the lifestyle emphasis of popular content this year. Videos, images (both with and without text), and the beloved listicle are also very popular…
In our last post we discussed recent changes to Facebook advertising. In keeping with the theme of always-changing social media platforms, we’re back with must-have tips regarding the latest Twitter profile changes. Twitter announced their new profile format in early April.…
If we told you that Facebook advertising changes were coming your way next month, would you be surprised? We’re guessing you wouldn’t. Marketers and consumers alike notice frequent changes (often with shock and dismay) to their favorite social networks. While sometimes these…
According to eMarketer.com, the average American adult spends five hours per day online–more time than we spend consuming any other form of media. Many factors influence how we interact with a website: easy-to-read text, images, clear call-to-actions, and a clean…
The internet is a noisy place. With numerous social networks, search engines, and popular websites, it can be difficult to remain visible to potential customers. While services such as Google AdWords help businesses acquire new customers via search, retargeting keeps…
“Improve 1,000 little things by 1%…” A few months ago, I was referred to a new customer by a colleague of another customer. Since most of my new business is referral based, I spent extra time getting to know the…
Search engine updates often make us revisit our content strategy, Google’s Hummingbird helps us deliver more value through natural search.
Learn how to run a successful Pinterest contest to gain new followers, increase traffic to your website, obtain new leads, and increase sales.