WeChat, We-what? Many of you many already feel very comfortable using the big social networks that dominate the U.S. market, but have you ever thought about social networking in other countries? You may have heard of a WeChat? It’s a…
Link Requests Are Not Always This Easy I recently received the email below from a student who took my Maximizing Your Visibility: Search and Social Media Marketing courses at SF State College of Extended Learning last year. Andy was an…
The Power of Help in Marketing In his book Youtility: Why Smart Marketing is about Help Not Hype, Jay Baer extolls the value of smart marketing by providing self-serve information, radical transparency and real-time relevancy. I love this philosophy and…
One of my students recently shared a video with me that I hadn’t seen before in true word of mouth marketing style. The video is about a boy who held on to his dream and a filmmaker who was inspired…
External Linking: To Link Out or Not to Link Out, Is That the Question? Many clients ask me why I recommend linking to content that is not on their own site. Why do I encourage external linking? To many business…
An Excerpt from: Like Follow Share: Awesome Actionable Social Media Marketing to Maximize Your Online Potential 11.4 Repurposing Content and Material Across Platforms Social media has brought about truly significant changes in the way we produce and receive information. A…
The live streaming app Periscope was recently acquired by Twitter. In this post, we’ll look at why Periscope and competitor live streaming app, Meerkat as well as other similar mobile broadcasting solutions. We’ll also describe why these live streaming apps will be game changers in social media marketing as well as citizen journalism.
We recently discussed best practices for developing an email-timing strategy. Of course, it doesn’t matter what time you send your e-blast if no one opens it! Today we discuss the top factor between you and your readers’ eyes–the email subject line.…
I recently attended an excellent 2015 SEO and PPC Trends webinar by Krista LaRiviere of gShift and Chris Doran of Acquisio. Their presentation was packed with useful information and engaging graph-filled slides. Big thanks to both of them for such…
Cariwyl Hebert is now a Certified Practitioner is SEO as certified by Market Motive. She successfully complete the SEO Certification Course in January 2015.