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Susby

Persistence and Success

“Success is peace of mind, which is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.” — John Wooden Thanks to Coach Joe of my running team for… 

The Power of the Group and Exclusivity

Since I’m teaching tonight at the downtown campus of SFSU CEL, I was particularly interesting in the Groupon email in my inbox this morning. The offer is for $35 worth of scrumptious Italian food at Zuppa for $15. That’s a… 

Favorite Quotes from Putting the Public Back into PR

“New PR is about people and relationships, not just new tools… PR in the era of Socialized Media requires a fusion of traditional PR, Internet marketing, Web-savvy market intelligence, and the ability to listen and engage in conversations without speaking in messages.” — p.35, Public Back into Public Relations by Brian Solis and Deidre Breakenridge

We are Evolving

4o years ago today, the first humans landed on the moon.  It was a major milestone with Neil Armstrong’s moon walk to follow the next day.  What seemed impossible had been accomplished and many people worldwide watched in awe as… 

Being a Teacher Means
Being a Student

I am teaching my Internet Marketing Now: New Tools and Trends class at San Francisco State University’s College of Extended Learning in the Integrated Marketing Program.  (If that is not a mouthful I don’t know what is.) The course name… 

Free Lunch

There *is* such a thing as a free lunch.

Dew-mocracy and Customer Engagement

@Jason_Pollock on Twitter posted a video introducing the Mountain Dew Box. It’s an exclusive box of several unmarked cans of different flavored Mountain Dew which they will be sending to an undisclosed number of participants in the Dew Box Campaign.…