I am teaching my Internet Marketing Now: New Tools and Trends class at San Francisco State University’s College of Extended Learning in the Integrated Marketing Program. (If that is not a mouthful I don’t know what is.) The course name is soon to be changed to Social Media and More because since it began a couple of years ago the material has morphed into being more social media than anything else, because that is what is most popular online today.
When you work on the Internet, the trends change so rapidly that was “it” six months ago is now “old” and the new is really H O T, “hot”!
I watched a rather long video today from a marketer I have stumbled upon before on Twitter called Jonathan Bud. He is certainly confident, exudes confidence and loves himself, and that is all totally fine. There is nothing wrong with it. You may want to hate him for it, but you can’t, because he just seems so genuine.
One of the things he says near the end of the video is to become a master marketer, you must become a student of marketing. Follow other marketers, make note of what they do, study successful marketing campaigns and case studies and have lots of fun with it. I like to study other marketers and really admire people like Seth Godin, Chris Brogan, Brian Solis, Rand Fishkin, Danny Sullivan and more. There is always something to learn and I feel like I am a perpetual student.
This is humbling and I also learn from my students when I teach. One of the assignments in the Internet Marketing Now: New Tools and Trends class is to blog everyday for the duration of the class. I ask my students to do this and I promise to do it too. It sounds easy, but it’s not as easy as it sounds. The challenge is good and I believe the exercise helps students understand what being a blogger is like and what kinds of things you need to do to make it. I am always inspired by my students with this exercise. There are so many great writers out there and so much potential. Follow your dreams. Do what you want to do and don’t let anyone ever tell you you can’t, because by golly, if you believe you can, yes you CAN.