A Beneficial Merger

Client site A was competing with site B for traffic about a similar topic. The two sites were competing for search results and traffic to promote a similar physical location. Site B was a bit out of date, but had been on the Internet a lot longer than site A. The information on site B complements the information on site A. Client A had a good relationship with the owner of site B, so we decided to pursue merging the two sites into one. The final merged site is still in development, but the immediate result after setting up a redirect from site B’s domain to site A’s domain is a good increase in traffic to site A. Client A is happy, which means we are happy and more importantly people looking for information on this topic will only need to go to one site instead of two.

Additional traffic in 2009 compared to 2008 as a result of redirect
Traffic in 2009 compared to 2008

……………………………

Daily visits doubled and tripled after redirect
Daily visits doubled and tripled after June 19th

……………………………

Monitor your analytics and statistics log files to see the impact of any significant changes you make to your site, marketing plans and overall online presence. Sometimes you may be surprised by the result. (Hint: Results are not always good, but mistakes will help you learn.)

What is a Browser?

This is a fun inquiry into whether people really know what a browser is from Google. It’s incredible how ubiquitous the browser has become. People have the same kind of incomprehension about how the Internet really works as they do about electricity and phone service. “It works, I use it, I like it, but don’t ask me what it is.”

I also find it interesting that people love to be on video, and how few people know about Google’s Chrome.¬† Is this Google’s way of spreading the word?

Top 5 Search Engine Optimization Tactics

1. The Title Tag Is Your Friend
Make sure your keywords appear in the title tag and try to keep your title to seven words or less. Think billboard with keywords and make sure the keywords are relevant to the content you are displaying on the page.

2. Think Niche
The more focused each page of your site is around ONE not five, not three, not even two, but just ONE keyword term, the easier it will be to achieve a good ranking for that keyword term. Make sure the content on that page is relevant to the term and include content that is not only good for keyword-loading, but more importantly useful to your HUMAN visitor. Search engines want to offer value to the person doing the search. Remember that there is a person on the other end of the search box and your page should offer value to that person.

3. Link Love
What’s more important than a bunch of friends on Facebook? A bunch of websites linking to your site. You see, search engines look at the number of links coming to a site as a measure of popularity. Think about it. If you have more votes, you get to be president (well most of the time anyway. You get the idea.) And how do you get links? See item number 4

4. Provide Value
The sites that perform best are the ones that have the best content and that’s really what the engines are trying to their searchers. Content has always been and continues to be king, so just quit messing around with Flash, bells and whistles and gratuitous use of technology because it looks sexy. Think about what your customer is looking for and provide them with the content and value they are looking for.

5. Monitor Measure Learn and Adjust

  • Make sure you are monitoring your site’s analytics
  • Set goals that you can measure changes against,
  • Learn what worked and what didn’t and
  • Adjust your content, keywords and design if necessary to improve your results.
  • Oh, and after all of that, rinse and repeat.

Finally if you’re looking for a quick and easy way to see how well your site is optimized, head on over to the Website Grader and get a free report.

1 2