Here’s a good commentary on Social Media from the CEO of Radian6. Radian6 is a social media market research platform which enables you to listen, measure and engage with your customers across the entire social web. Think comprehensive analytics for social media sites and tools for increasing engagement.
Radian6’s CEO Marcel Lebrun says that Social Media is bigger than TV. Why? Because it’s “the biggest change in business communication since the introduction of mass media.”
While some people are still asking “Is social media is a fad?”, companies like Radian6, Biz360, Trendrr, Infegy, ScoutLabs and many others are figuring out ways to help companies rethink the way they communicate.