Participation is Marketing
Brian Solis said, “Participation is marketing.” This has never been truer than with social media marketing. We cannot market unless we participate and being there and showing up is actually just one part of the success model.
Rosabeth Moss Kanter said in a TedX talk called the Six Keys to Leading Positive Change, that the keys all include “ups.” They are:
1. Show Up
2. Speak Up (Use the power of voice to shape and influence others’ thinking)
3. Look Up
4. Team Up (Partners matter)
5. Never Give Up (Everything looks like failure in the middle)
6. Lift Others Up (Find your inner Nelson Mandela)
All of the above keys embody participation. If you’re just dipping your toe in the ocean of social networks and social media marketing, jump in, because in my humble opinion, learning through experience is the only way to learn.