If you spend time on social media, it’s no secret to you that 2014 is all about content. You’ve also likely noticed the lifestyle emphasis of popular content this year. Videos, images (both with and without text), and the beloved listicle are also very popular in 2014. And if it seems like your news is coming from more and more varied sources, it’s true! As the 2014 social media marketing trends infographic below by TalkWalker states, more and more brands are becoming content producers.
Talkwalker.com is an excellent social metrics platform for brands. Signing up is easy and free. And once you are logged in you can search for social media metrics on any brand you like. Track your brand’s buzz, engagement, potential reach, and see how you stack up against brands similar to yours. See what people are saying about you and get a general idea of the sentiment surrounding your brand too. But look closely! Sometimes this aspect of social listening is inaccurate. For instance, Talkwalker sees the phrase “crazy cool” as a negative statement.
As Talkwalker’s infographic states, be passionate with your content and your social messaging!
What social media trends are you noticing this year?