- Do something different, be unique.
- Be funny, entertain me.
- Shock with your talent, your _____, your downright boldness, baby!
- Be real, be you and really show me who you are, because until you do, you’re just like everyone else and I’m tuning out.
When I first saw a funny flight safety announcement I was in awe at the creativity and courage it took the flight attendant to put on such a show, all in the name of flight safety, but guess what, people listened. People heard the message instead of ignoring it as usual and people took off on that plane with a good understanding of how to be safe.
Check out this example and tell me you wouldn’t listen. The fact that it is a Southwest employee is interesting and that is something for another blog post (think case study) coming soon.