Twitter Tips: Why is Retweeting important?
If you don’t know what retweeting is, it is simply repeating a tweet or post made through a Twitter account. Retweeting has many benefits including:
- Sharing content of value with your followers, i.e. friends, colleagues, student, clients and potential clients
- Saying thanks (aka giving kudos) to the author of the original post/tweet.
- Sharing links which is beneficial from a search engine optimization standpoint
- Since people are not on Twitter all day, they may have missed an important post. Retweeting helps spread the word, because the information is repeated and shared over a number of hours or days versus just appearing once in the Twitter timeline.
The presentation by Dan Zarella below details some key research findings.