Speaking Social Strategy

I am honored to be speaking at two business organizations and teaching several classes on social media marketing strategy for SF State University’s College of Extended Learning’s Social Media Marketing Program over the next month. If you’re looking to learn a little more about social media marketing and how to develop a winning strategy, I hope you’ll consider joining me at one of the following events:

On Tuesday, May 22, I speak at the NorCal BMA, Business Marketing Association’s Marketing Roundtable in Palo Alto. The topic is Strategic Thinking for Social Media Marketing and should start your Tuesday off nicely since it will be jam-packed with juicy worms for those early birds.

The Introduction to Social Media Marketing: The Power of Community class starts on June 4th and usually sells out, so make sure you register soon. The classes are on the evening of Monday June 4th and June 11th and all day on Saturday June 16th. We cover social media marketing basics, what it means to be a community manager, developing your social media strategy and successful and failed implementations of social media marketing.  This class is part of the Social Media Marketing Certificate program and is the kick-off course for students seeking a certificate, but it’s most definitely open to everyone.

On Thursday June 7th I will be presenting at WIC (Women In Consulting).  This is a four-hour workshop on how to Master the Art of  Strategic Social Media Marketing for consultants marketing their own businesses as well as marketing consultants, implementing marketing strategy for their clients. I’m excited to be collaborating with Women In Consulting as the organization has several veteran marketers and consultant members and is a great opportunity for in person social networking.

On Wednesday June 13th, we kick off the Social Media Marketing Intensive: Strategies, Campaigns and Measurement at SF State’s downtown campus in San Francisco. This is a three-day workshop including Day 1: Strategic Social Media Marketing, Day 2: Social Media Campaigns: Best Practices, and Day 3: Social Media Metrics and Performance Measurement. I teach Day 1 and the supremely talented and my co-advisor of the Social Media Marketing program, Avery Horzewski is teaching Day 2. Then we tag-teach the Measurement class on Day 3. It should be a fun and collaborative intensive lens into social media marketing, how to develop your strategy, campaign building best practices and tips for measuring your social media marketing efforts for constant improvement.

I’m very excited to have all of these engagements and looking forward to discussing ways to keep your audiences engaged. Since the topic is social media, it’s sure to be fun for all and well, super social.

Are you planning to attend any of the presentations or classes? If so, do you have anything specific you are hoping to learn? Please let us know by commenting below. Thanks!

One comment

  • Looking forward to these opportunities! Social media for b-to-b consultants like myself is something I’m especially keen to learn more about.

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