I just noticed this PG&E ad on Mashable and like the format. It’s interesting that they are showing ways that PG&E is using social media to reach out. Obviously it speaks to the audience of social media mashers on Mashable.com, but the ability to share the ad as I am doing here is a new trend. Heads up folks, this could be the future of social advertising.
I also love that the movies are slight, with the “Play with Sound” call to action on them. Way to ask people permission before bombarding them with your message! Also, thanks for thinking of the different ways I may like to learn more about your company with video, twitter or articles. Just like Hulu.com, giving your customers a choice means you respect them and they will appreciate that. Nice work PG&E!